B.Voc - Marketing and Entrepreneurship [MEPS]
The B.Voc in Marketing & Entrepreneurship is a career-oriented undergraduate program designed for students who aspire to build successful careers in marketing, branding, sales, business development, and entrepreneurial ventures. This program blends creative marketing strategies, modern business tools, practical selling techniques, digital branding, consumer psychology, and entrepreneurial mindset development to prepare students for today’s fast-evolving business landscape.
Students gain a strong foundation in:
- Marketing principles & strategies
- Digital marketing & social media
- Branding, advertising & promotions
- Sales techniques & customer acquisition
- Innovation & design thinking
- Business planning, startup development & pitching
Through hands-on assignments, real projects, internships, and business simulations, learners develop practical skills that help them excel in corporate roles or launch their own ventures with confidence.
Module 1: Foundations of Marketing & Business
- Introduction to Marketing & Consumer Behavior
- Basics of Management & Organizational Behavior
- Fundamentals of Entrepreneurship
- Business Communication & Soft Skills
- Introduction to Digital Tools & Office Applications
Module 2: Marketing Essentials & Branding
- Marketing Mix, Segmentation, Targeting & Positioning
- Brand Building, Identity & Value Proposition
- Advertising, Promotions & Media Planning
- Public Relations & Corporate Communication
- Mini Project: Brand Analysis & Campaign Proposal
Module 3: Digital Marketing & Market Research
- Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Content Creation, Copywriting & Graphic Basics
- Market Research Techniques & Consumer Insights
- Internship I: Digital Agency / Marketing Department
Module 4: Sales, Distribution & Business Development
- Sales Management & Negotiation Skills
- Retail Management, E-Commerce & Distribution Channels
- CRM Tools, Lead Generation & Customer Retention
- Product Management & Pricing Strategies
- Live Project: Sales & Market Expansion Plan
Module 5: Entrepreneurship, Innovation & Startup Ecosystem
- Business Idea Generation & Design Thinking
- Financial Planning, Budgeting & Business Models
- Legal Aspects of Business, GST, Licensing & Compliance
- Startup Strategies, Funding, Pitch Deck Creation
- Major Project Phase I: Business Plan Development
Module 6: Industry Readiness & Capstone Project
- Leadership Development & Team Management
- Resume Building, Portfolio Preparation & Corporate Etiquette
- Interview Preparation & Mock Assessments
- Capstone Project: Launching a Mini Startup / Marketing Campaign
- 10+2 (any stream) from a recognized board
- Passion for marketing, business, creativity, or entrepreneurship
- Basic communication skills preferred
- Students must be physically and mentally fit for academic and field activities
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